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Pricing Strategies


Victor Antonio is an author, speaker, and business consultant. He has a B.S. in Electrical Engineering and his MBA and has built a career as a top sales executive and then CEO of a tech company over the last 20 years. As Vice President of International Sales in a Fortune 500 $3B corporation at the time, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management. His success in sales and management also helped him establish channels internationally. He has conducted business in: Europe, Asia, Latin America, UAE, Australia, South Africa and The Middle East. 


Stop leaving money on the table! Too often we so focused on getting the deal that we forget to implement simple pricing strategies that can help us close at a higher price point. In this video series I cover 8 pricing tactics you can use to either boost your margin or your business!

Topics Include:

  • Introduction to Pricing Strategies
  • Cost Plus Pricing
  • Market Based or At-Market Pricing
  • Skim or Premium Pricing
  • Market Gain or Penetration Pricing
  • At Cost Pricing or Loss Leader
  • Tier-Pricing
  • Channel or Segment Based Pricing
  • Value Based Pricing


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