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Mastering the Message



David Kukjian has 25 years of experience leading sales teams with companies like BellSouth, CareerBuilder and Yodle. He is the founding consultant at MasterMessaging where he teaches business owners and salespeople to communicate about their company, product or service in a way that is valuable, clear and meaningful.



86% of the Value Propositions that salespeople present aren’t relevant enough to get the prospect to take action. (*According to a study by CSO Insights) What this means is... Most sales messages sound and look the SAME.

As a result, customers assume competitors are all alike which leads to them beating you up on price or staying with the status quo.

So imagine if you could deliver an EFFECTIVE sales conversation that was Simple to understand, Unique from your competition & Memorable to your customer? You CAN. Let us show you how.


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