Greg Hyer is the co-owner of Linking into Sales. He has spent the last 10 years in sales and digital marketing. However, his experience in sales dates back to his childhood as the son of the owner of a main street sporting good store. This lead him into retail, ecommerce and eventually software-as-a-service (SaaS) where he realized his passion for social selling. The rapid adoption of social media platforms like LinkedIn, Twitter, and Facebook, Greg saw the opportunity for sales professionals stand out amongst their peers and to create deeper, smarter relationships with prospects and customers. In 2009, Greg teamed up with Martin Brossman to form Linking into Sales, to consult with and train B2B sales professionals to sell in the 21st century. Greg lives in the Raleigh, NC area with his wife and their five children.